“Sofy Be” is an app designed to support women through the emotional and physical changes that come with hormonal fluctuations. Going beyond menstrual cycle tracking and management, we explore the features and ideas behind Sofy Be’s goal of becoming a long-term “partner” for women.

There’s a reason casual, effortless conversations happen so easily in smoking rooms. By looking at what makes these spaces naturally invite conversation, we can uncover new ways to boost internal communication.